50 Complimentary 2nd Screen Summit Registrations Available to SVG Members
The Sports Video Group is pleased to offer complimentary registration for the 2nd Screen Summit in New York City on June 27 on a limited basis to 50 SVG members. The Summit is a gathering of CE, Broadcast, Advertising, and Content Holder executives discussing the latest market statistics, new technology, and business models around the emerging 2nd Screen ecosystem.
Learn how the sports and entertainment communities are developing the ecosystem for 2nd Screen workflows, technologies, and business models. Program highlights during the concentrated, half-day session include a Sports for the 2nd Screen panel and a the first demonstration/discussion of Microsoft’s much-hyped SmartGlass 2nd screen TV technology on the east coast since its E3 LA introduction:
Sports for the Second Screen
An overview of the history and future of sports entertainment and additional content offerings that are viewed by the industry as an early thought leader and key driver of the 2nd Screen Experience.
Moderated by: Joe Inzerillo, Senior Vice President, Mulitmedia and Distribution, MLB Advanced Media
Damon Phillips, Vice President, ESPN3.com
Pete Scott, Vice President, Emerging Media, Turner Sports New Media
Bill Baxter, Chief Technology Officer, BuddyTV
Sam Blackman, Chief Executive Officer & Co-Founder, Elemental
Bruce Gaum, Director of Client Solutions and Technology, Dome Productions
Bill Hendler, Chief Technology Officer, Chyron Corporation
Technology Spotlight: Microsoft’s SmartGlass for 2nd Screen Engagement
Microsoft’s SmartGlass is a collection of apps and embedded technologies that allows digital content to migrate from one platform to the next, be it a phone, tablet, desktop, or home theater. Adding to the technology’s potential is a vast network of content providers that Microsoft is partnering with for Xbox LIVE programming; many are already developing SmartGlass experiences.
Ron Pessner, Partner, Group Program Manager, Interactive Entertainment Business, Microsoft
Alison Moore, HBO’s Senior Vice President of Digital Platforms
Other 2nd Screen Summit Sessions include:
- How Big is the 2nd Screen Market? Ben Arnold, Director, Industry Analysis, The NPD Group will set the stage for the sessions offering a 2nd screen perspective on the $200 billion global TV advertising market. Later in the program, Dell presents their view on the impact the growing 2nd Screen ecosystem will have on “big data” and customer engagement.
- The Evolution of Content for 2nd Screen will feature executives from Samsung, Viacom Media Networks, DG, Zeebox, T3 Media and Endemol discussing how content holders are preparing for the impact on existing creative development, production schedules and workflows. Guy Finley, Executive Director of MESA, will moderate.
- Apps Development for Multi-Screen Audiences The proliferation of apps and software enabling 2nd Screen experiences is exploding and the industry needs to stay ahead of the curve on the technologies impacting their businesses. Chuck Parker, Chairman, 2nd Screen Society will lead a panel of executives from Magic Ruby, TVplus, BluFocus, Digitalsmiths and KIT digital.
- Monetizing the 2nd Screen will review how a network approaches the content/programming/user experience for their audience on a 2nd screen to keep fans engaged and drive them to additional revenue opportunities Cameron Clayton, EVP, Digital Product, The Weather Channel and Tammy Franklin, SVP, New Media Distribution, Scripps Networks Interactive will share the stage with executives from Wiredset/Tredrr, The Buddy Group, Flingo and Dijit.