NESN, CBS 3 Springfield Form Content Sharing Partnership
NESN, New England’s most watched sports network, and CBS 3 Springfield (WSHM), a Meredith Corporation TV station, have entered into a content sharing partnership associated with NESN’s Red Sox and Bruins coverage. The partnership, which is similar to NESN’s content sharing arrangements with stations in other New England markets, including WBZ-TV in Boston, began Tuesday.
The partnership will include regularly scheduled live pre-game reports from Fenway Park and all NESN road telecasts to CBS 3 News at 6. The live shots, which will primarily feature NESN’s Don Orsillo, Jerry Remy, and Jenny Dell, will take place throughout the baseball season. CBS 3 sports anchor Hugh Zeitlin will also appear on NESN’s Red Sox pre-game show with NESN host Tom Caron and Hall of Famers Dennis Eckersley, Jim Rice, Peter Gammons, and former MLB stars Tim Wakefield and Matt Stairs.
The CBS 3 weather team will also deliver weather updates for NESN’s Red Sox pre- and post-game shows, which will be broadcast to fans in western Massachusetts and northern Connecticut before and after every Red Sox game on NESN.
“CBS 3 continues to bring a fresh and dedicated approach to serving the people in the Pioneer Valley, western Massachusetts, and northern Connecticut with local news, sports and weather since 2003,” said Sean McGrail, NESN’s President and CEO. “Partnering with CBS 3 Springfield helps NESN directly connect to fans in western Massachusetts to provide regular updates to an important part of Red Sox Nation.”
“The television viewers in Western MA are in for a real treat,” said John Hesslein, WSHM’s Station Manager. “This Springfield-exclusive relationship between NESN and CBS 3 Springfield will bring fans even closer to their hometown professional sports teams. We are looking forward to providing our viewers with some very special coverage they won’t see anywhere else.”
“CBS 3 Springfield is always looking for new and innovative ways to bring our viewers special local coverage of things they care about,” said Dave Ward, CBS 3 Springfield’s News Director. “This unique affiliation with NESN will provide tremendous opportunities throughout the year with special interviews and sports coverage that can’t be found anywhere in Western MA.”