SVG Lunchtime Links: 8-7-12

With Live Streaming and New Technology, BBC Tries to Be Everywhere at the Olympics (The New York Times)

NBC’s Coverage in London Is Becoming a Rating Success With a Shot at a Profit (The New York Times)

NBCU Fires Starting Gun On ‘TV Everywhere’ Olympics Mobile TV Apps (Multichannel News)

Pew: Majority of Viewers Say Olympics Coverage Is Good or Excellent (Broadcasting & Cable)

NBCU Serves Over 102M Video Streams from London, Beating Beijing’s Entire Tally (Multichannel News)

Bonner Puts On a Show On the Yankees’ Big Screen (MLB.com)

Four NFL Venues Celebrate a Decade (SportsBusiness Journal)

The Rise and Fall of Media Rights Fees (SportsBusiness Journal)

Internet-Enabled TV On The Rise (MediaPost)

Tennis and Ski Channel Founder Steve Bellamy Launching Surf-Themed Network (The Hollywood Reporter)