3Net Creating 3D Production and Distribution Studio
The Los Angeles Times reports that
The main problem with owning a network that specializes in 3D is that there isn’t a ton of 3D programming around to fill the schedule.
With that in mind, 3Net — the 3D cable channel owned by Sony, Discovery and IMAX — have created an in-house production company to make original 3D content.
“With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms…the formation of a world-class production studio to help fill both the 3D and ultra-high-definition content voids became a logical next step in our evolution as a global player in the entertainment arena,” said Tom Cosgrove, president of 3Net.
A slate of projects is to be announced in the coming weeks.