A New Wrinkle In Interactive TV
Youtoo software helps people submit videos of themselves to run alongside certain shows
LATimes.com reports that Teri Osborn vividly remembers the first time she appeared on television.
“I was freaking out,” Osborn said. “I was calling my husband into the living room.”
Osborn’s 15 seconds of fame were achieved without an appearance on a reality TV program, game show or local news segment. In fact, she never even left her home in Des Moines. She was using an interactive technology that puts viewers on television.
Developed by Youtoo Technologies, it uses smartphones, tablets and laptop computers to enable viewers to record brief videos themselves in high definition and send these segments, with the press of a button, to a cable or broadcast network. The software filters the submissions for obscenity and nudity, then places the videos in a queue for a show’s producer to review. If selected, the viewer’s submission airs alongside the program.
“This is where all the rocket science happens,” Youtoo Chief Executive Chris Wyatt said. “Within three clicks and in under three minutes, you can be on national TV.”