Levels Beyond Secures $4.5 Million in Funding
Levels Beyond, a software company providing streamlined media management, distribution, optimization and monetization capabilities for video content producers, announced the receipt of a $4.5 million Series A investment from TVC Capital, a San Diego-based growth equity firm focused on investments in and acquisitions of software and software-enabled service firms.
Some of the world’s largest and most sophisticated media companies license Levels Beyond’s Reach Engine software, including:
- Two of the top five multi-system operators (MSOs) in the United States;
- Two of the top five most popular sports leagues in the United States; and
- Two of the largest programming networks in the United States.
“Leveraging extensive Tier 1 customer experience, the Levels Beyond team has built a leading end-to-end media workflow and distribution platform. Reach Engine allows content owners to meet the ever-changing needs of consumers that demand content where they want it, how they want it, and when they want it,” said Jeb Spencer, co-founder and managing partner of TVC Capital. “TVC is excited to be a part of Levels Beyond’s continued growth and development. The company has an incredible market opportunity given video’s explosion in the marketplace and changing media consumption trends.” As part of TVC’s investment, Mr. Spencer will join the Level Beyond board of directors to provide strategic direction and counsel.
According to Art Raymond, CEO of Levels Beyond, this round of financing will enable the company to expand the sales, marketing and business development functions of the company and accelerate the innovation of its technology and product offerings. In particular, the investment will be used to further develop and market Reach Engine’s hybrid cloud offering which bundles localized video production (Reach Engine Studio) with cloud-based library management, file processing, approval workflows and distribution services (Reach Engine Stage).
“Today our Reach Engine software manages over one million digital video files every month, delivering both short and long-form content to every medium on every continent. TVC Capital’s investment will help fuel product development and enable us to deliver new video monetization models for our clients,” said Raymond. “TVC recognizes, like so many of our clients, that no matter the scale or substance of the content – from promotional clips to commercials to full-length films – the Reach Engine platform is the ideal technology solution for today’s evolving media landscape.”
Levels Beyond’s Reach Engine enables media organizations, live event producers, production houses, advertising agencies and corporate media departments to securely and seamlessly streamline complex workflows around video creation, library management, packaging and distribution to traditional and non-traditional media outlets. Compatible with all major digital content creation hardware and software, Reach Engine’s focus on integration and open standards allows customers to meet the demands of rapidly changing media distribution and consumer landscapes.