Waterman Broadcasting Revamps News Channel with Chyron
Chyron announced that Waterman Broadcasting, operator of WBBH in Fort Myers, FL, has used the Channel Box2 branding and promo system to revamp the look of its 24/7 news channel. By enabling a seamless upgrade of the WBBH news product’s display of information and the channel’s overall look, the Channel Box2 has supported the broadcaster in its continued market leadership in news and weather.
“The system’s flexibility, reliability, and ease of operation made the Channel Box2 a natural choice for control of our 24/7 news subchannel,” said Bob Hannon, director of production at Waterman Broadcasting. “The Channel Box2 not only requires less time and attention than other solutions, but also allows for aggressive selling and scheduling of revenue-producing programming and spots.”
The Channel Box² channel branding system features 2D/3D design with a complete data acquisition toolset for all branding applications. Built on Chyron’s Lyric® technology, Channel Box² allows users to access any data — RSS feeds, traffic, financial, weather, elections, tickers, promos, snipes, social media and more — and publish it on-air anywhere, anytime. The latest Channel Box² software includes a powerful, advanced point-and-click data tool that allows users to acquire data from many sources quickly and easily. The Channel Box sports data feed interface allows for the easy display of live TV sports data feeds from most major scoring systems.
Installed in the WBBH tech core along with a KVM station that facilitates operator use, the Channel Box² provides background graphics, weather information including current conditions and five-day forecasts, information from the local and national news crawls, and two DVE displays, one featuring the broadcaster’s live radar and the other providing news updates and other segments. The Chyron system supports instant updating of information, automatic switching to backup paths for information, instant routing of video sources, and remote automation control of program content and format.
“The Channel Box² system offers broadcasters an ideal solution for bringing richer branding and graphical elements into their live productions,” said Lou Garvin, senior product manager at Chyron. “As users at WBBH have demonstrated, the system allows broadcasters to revitalize their live programming with fresh graphics content and to enhance news and weather reporting with a variety of engaging and dynamic data-driven graphics.”