LPGA Signs Multi-Year Video Distribution Deal with SendtoNews
Digital sports video news agency SendtoNews has entered into a multi-year digital video distribution contract with the Ladies Professional Golf Association, Inc. (“LPGA”). Beginning with the 2013 Women’s Australian Open, Feb 14-17, SendtoNews will distribute nightly tournament highlights and other video content through its News Partnership Network, which comprises top television, radio, print and online news outlets throughout North America and abroad.
“SendtoNews’ centralized distribution pipeline will allow us to efficiently deliver broadcast-ready video to over 1,000 newsrooms with millions of viewers across all media platforms, particularly in the fast-growing online video market,” said Brian Carroll, Vice President, Television and Emerging Media at LPGA.
SendtoNews’ distribution is estimated to result in 332 million hyper-local impressions for the LPGA over the 2013 season alone.
“Major sports brands are discovering that in the changing media landscape, our cloud-based digital distribution model is a simple yet powerful solution to maximize exposure as well as monetize content across an array of traditional and emerging channels,” states Greg Bobolo, SendtoNews’ CEO. “We are proud to welcome the LPGA as an important, premium content contributor that further enriches our growing portfolio of quality, sought-after sports video content. We look forward to working closely with the LPGA to syndicate tournament highlights, pre and post interviews, press conferences, commentary, top shots and more through our News Partnership Network.”
As it already does for other major sports brands, SendtoNews will produce and distribute accessible, high-quality HD highlights packages of LPGA tournaments for the needs of television, Internet and mobile media in national, regional and localized markets. Highlights of game day content will be packaged and ready for download by news outlets the same night or early the next morning.