MLB Advanced Media Smashes Records in First Weekend of Live Baseball
The start of Spring Training games from Florida and Arizona this past week marked the return of live baseball games to MLB Advanced Media’s two flagship subscription products, MLB.TV and MLB.com At Bat. Baseball fans accessed 1.2 million live audio and video streams of the first available Spring Training games this past weekend across supported wired and wireless devices, representing an increase of 53 percent from last year’s opening weekend of games.
MLB.com At Bat was downloaded 1.7 million times, a figure not reached until the app surpassed two million downloads on Opening Day 2012 (April 5), 37 days after its release and en route to the record-setting 6.7 million app downloads.
MLB.TV Premium, available for the full season at $129.99 or monthly at $24.99, offers every out-of-market regular season game live to more than 250 supported connected devices and subscribers get At Bat 13 for free, unlocking all premium features in the app.
At Bat debuted a new suite of features last week, including portability of live audio across mobile devices and PC/Mac and universal access across iPhone, iPad, Android smartphones and tablets and Kindle Fire. Fans may subscribe to MLB.com At Bat 13 for the one-time annual fee of $19.99, covering the entire season through the World Series. iOS users may pay $2.99/month with the recurring billing offering.