MLBAM Partners with Experience to Deliver Seat Upgrade Technology at Select Ballparks
MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, and Experience, the fan experience mobile technology company, announced a partnership to deliver seat and experience upgrade technology at participating ballparks.
The Arizona Diamondbacks, Atlanta Braves, Minnesota Twins, and Oakland Athletics will be the first clubs to launch the service in April. During the 2012 season, the Braves, Experience, and MLBAM successfully piloted a test of the mobile seat upgrade feature at Turner Field.
This upgrade integration will be among a host of new features available with the Opening Day update to At The Ballpark, a free app for iPhone, iPod touch, and Android smartphones developed by MLBAM allowing fans to check-in and manage their personal experiences at all 30 Major League Baseball ballparks. It also joins expanded use of Passbook delivery for online ticket purchases as MLBAM continues its commitment to offer fans the most convenient mobile ticketing technology.
MLBAM and Experience collectively will leverage their technologies to deliver a seamless process from within At The Ballpark, including accurately identifying the most desirable seat and experience for each fan, visualizing up-to-the-moment available inventory and completing the upgrade purchase through a safe and reliable mobile-optimized system.
“Our fans have shown a growing demand for mobile ticketing opportunities and this collaboration with Experience will help further meet those expectations with a scalable, fan-friendly solution to personalize their ballpark experiences right from their personal devices,” said Noah Garden, executive vice president, revenue, MLBAM.
Tripp Rackley, chief executive officer of Experience, stated, “Together with MLBAM, we will leverage the extreme success and scalability of At The Ballpark to ensure fans have a seamless way to enhance their fan experiences and return to more games on a more frequent basis.”
Originally launched last year, At The Ballpark offers mobile ticket purchases, check-in, sharable social media functionality, interactive maps, offers and rewards, favorite ballpark customization, directions and parking information, and mobile food ordering at select ballparks.