New Music-Video Channel Taps Level 3 for Media Delivery
Level 3 Communications announced it is providing media delivery services to power a new 24/7 music video channel for VEVO, the world’s leading all-premium music video and entertainment platform.
Launched on March 12, 2013, VEVO TV is an always-on, TV broadcast-style music video channel that delivers a new 24-hour programming line-up featuring content from VEVO’s extensive catalogue of premium music videos. The new TV platform will also feature live concert events, artist interviews and original VEVO programming in carefully hand-assembled programmed blocks.
The Level 3 content delivery network (CDN) enables a complete end-to-end media delivery service. Using Level 3’s cloud storage, encoding capabilities and global video delivery network, VEVO is able to use a single provider to create a linear multi-cast network to reach audiences on VEVO.com, iOS, Android, Windows Phone, Xbox, and Roku.
“VEVO is proud to launch its new broadcast-style channel, offering music programming 24/7 online, on mobile and tablet and on connected TV platforms,” said Michael Cerda, senior vice president of Product and Technology for VEVO. “We were thoroughly impressed with the dedication and determination that the Level 3 team brought to creating a complete solution for this ambitious project. Many in the industry told us that creating this type of entertainment experience couldn’t be done, but Level 3 worked tirelessly with us to conceptualize and develop a cutting-edge, Internet channel that encompasses the best of what music has to offer.”
“Level 3 built the new VEVO TV platform based on our unique combination of CDN, network and broadcast video capabilities. We were able to achieve a high-performing and scalable solution by leveraging our industry leading media delivery services,” said Mark Taylor, vice president of Media and IP Services for Level 3. “We’re proud to help VEVO truly optimize its content and enable such an innovative, pioneering entertainment platform. We can power simple, scalable delivery to any device, and the VEVO initiative clearly demonstrates our broad range of capabilities.”
VEVO TV is available in the U.S. and Canada within www.vevo.com/tv and the company’s free apps for iOS, Android, Windows Phone, Xbox and Roku. More distribution platforms will be announced in the future.