Second Screen and Social Media Panel Added to SVG College Sports Summit; Discounted Hotel Rate Available for Attendees
Over the past two weeks, the NCAA Men’s Basketball Tournament has proven yet again that sports fans’ hunger for college content is insatiable. More importantly, it has also shown the tremendous power of engaging college sports fans through more than simply the television screen.
Turner Sports’ March Madness Live, which has become the benchmark of second-screen sports experiences, has shattered records, garnering 45 million live video streams through the first two weeks of the tournament, up 158% vs. 2012 tournament to date. That has added up to more than 12.6 million hours of live video consumed.
At the SVG College Sports Summit (May 29-30, Hyatt Regency Hotel, Atlanta, GA) take a look at the future of college sports video in the multiscreen world with a newly added panel discussion entitled The Digital Experience: Integrating the Second Screen and Social Media.
Experts in the burgeoning field of second screen and social media technology will discuss best practices in getting premium engagement with fans during a school’s marquee sporting events and will address the rapidly growing technologies in video distribution in a multiscreen environment.
Much like last summer’s Olympic Games – which saw record rating on both the broadcast and digital fronts – this year’s NCAA Tournament further proved that a strong second-screen experience does not negatively impact traditional television ratings. In fact, it bolsters the experience for the viewer and gets them more engaged in the event. Despite huge usage numbers on the digital side, CBS and Turner Sports have pulled in a national HH rating/share of 6.2/13, up 9% from last year’s 5.7/12, and is the highest rating to date since a 6.3/14 on CBS in 2005.
According to a 2011 Nielsen survey, an estimated 70% of tablet owners watch sports on TV while using their Web-connected device as a second screen engaging in social media platforms and following stats.
Register today to be there for this critical panel that will offer an intimate glimpse into the future of fan video consumption and sports video technology.
Discounted Hotel Rooms
Sports Video Group is pleased to offer a discounted hotel rate for attendees of the SVG College Sports Summit. Stay at the Hyatt Regency Hotel, the site of the event, for just $139 per night. Be sure to book your room today. Space in the SVG Block is very limited.