Fosters Social Interactivity in Sports Broadcasting

The Sports Video Group is pleased to welcome as a corporate sponsor. Based in Oslo, Norway, is a social-television platform for TV producers. The company’s Interactivity Suite empowers sports-TV producers to bring their audience’s live commentary and opinions to the broadcast, enabling end-to-end social TV, synchronized companion apps, and participation TV.

“Sports broadcasting is the driving force in the development of new social-TV formats,” says Executive Producer Matt Welton. “We are excited about becoming an SVG sponsor and look forward to working with other SVG members to capture the passion and energy of our viewing community and reflecting it on-air.”’s technology connects unconnected social-media services and devices with broadcast, harvesting viewer content from such platforms as Twitter, Facebook, Instagram, and Google+, as well as SMS, set-top boxes, Web widgets, custom companion apps, and e-mail for live moderation and publishing across broadcast-TV systems, mobile, and synchronized companion apps, enabling real-time viewer participation. has powered interactivity for such sports programs as Turner Sports’ NBA Fan Night, TSN Sports’ Grey Cup, MTV3’s IIHF coverage, Viasat’s Champions League, and TV2 Norge’s Tour de France.

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