Front-Seat TV Unwelcome in US Auto Market reports that front-seat television technology is beginning to creep into the worldwide automotive market, but regulators, automakers, and suppliers say it’s unlikely to take hold in the US.

The growing trend — said to be more popular in the Asian market than in North America or Europe — involves the use of electronic kits that enable a vehicle’s navigation system to be converted for front-seat TV reception. Some Japanese suppliers sell the conversion kits into the automotive aftermarket, and service providers on three continents offer to install them. With such kits installed, drivers would potentially be able to view television shows while their cars are moving.

Automakers and suppliers interviewed by Design News called it a bad idea. “We are categorically against it,” John Hanson, spokesman for Toyota, told us. “We adhere to the idea that a two-second loss of eye contact with the road is the absolute maximum. That’s why we are 180 degrees away from the idea that a driver might be watching television.”

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