Mass Relevance Transforms Sports Into Social Experiences
The Sports Video Group is pleased to welcome Mass Relevance as a corporate sponsor. Based in Austin, TX, the fast-growing company puts social content into brand experiences.
Mass Relevance’s social-experience platform aggregates, filters, and displays real-time social content from any open social network to any digital surface. According to the company, these social experiences drive advertising ROI through making the “owned” experiences more participative and “amplifiable.”
“Everyone knows that fans are one of the most passionate audiences in the world, but identifying that passion, activating and enabling it in a controlled way is where we come in. Mass Relevance is thrilled to partner with Sports Video Group,” says co-founder/CEO Sam Decker. “Whether it’s an historic sports moment, a live exchange with a favorite athlete or team, or a shared fan experience in real time, Mass Relevance builds experiences that allow teams to involve their fans socially in revolutionary new ways.
“With clients such as the New York Giants, the Redskins, Fox Sports, the Pac 12, the Golf Channel, Major League Baseball, TaylorMade, and ESPN,” he continues, “we are proud to lead the field of sports social media.”
Mass Relevance is a certified Twitter partner and also pulls in social content from Facebook, Instagram, YouTube, and Google+. The company works with more than 200 major brands, sports teams, publishers, and broadcasters.