Orad Powers 3D Graphics for Russia’s RBC TV
Orad, a provider of video and broadcast graphic solutions, announced that RBC TV, Russia’s 24-hour news channel, enhanced its studio news production workflow with Orad’s RealSet Augmented Reality and PowerWall 4K resolution graphics. The combination facilitates a stunning new on-air look with rich graphics projected across 10 55″ monitors.
“The ability to project data using 3D graphics is very exciting for RBC. It is also far more appealing for our viewers to see the complex information in an easy-to-read, aesthetically pleasing format,” comments Gleb Shagun, RBC TV’s Chief Producer. “The addition of 3D graphics along with virtual walls and augmented reality gives RBC a substantial edge over other 24-hour news broadcasters and puts us on the map as technical leaders and innovators in our field.”
The new Orad-driven workflow lets RBC TV display complex financial, electoral and numerical data as 3D virtual graphs with X and Y axes. The virtual graphs are inserted onto the set, providing viewers with real-time graphic visualization of the numerical data in a format that is much easier to read and digest. RBC TV also incorporates Orad’s Interact solution, controlling graphics for the augmented reality and video wall via an iPad.