Google Calls for Fast Adoption of VP9 Video Compression

Tech2.in.com reports that Google has nearly completed its work on its VP9 video technology and is keen on seeing its application being picked up quickly. At its Google I/O conference on Wednesday, company employees spoke about the technology being a higher-quality alternative to the dominant video codec, H.264.

According to the company, the move to VP9, which is now available in testing on both Chrome and YouTube, will help save user bandwidth costs. While the VP9 specification will be finalised by June 17, developers can now access the same through Chrome’s about:flags mechanism and access YouTube’s VP9 channel.

Apart from the cost saving benefits of VP9, an additional feature that can become its main USP is the lack of royalty payments. Google defended this decision by stating that it wanted to facilitate the video projects that start-ups, programmers, schools and others may want to launch.

Read more at http://tech2.in.com/news/services/google-calls-for-fast-adoption-of-vp9-video-compression/873562

And more at http://bgr.com/2013/05/16/google-vp9-advocacy-video-technology/