GlobeCast Adds French-African Channel Bouquet to MyGlobeTV Platform in the U.S.
GlobeCast has added 14 French-African channels to MyGlobeTV, the company’s broadband-delivered consumer platform for international broadcasters. In partnership with international television distributor Thema, GlobeCast launched “Le Bouquet Africain” on May 31 in both premium and basic packages. MyGlobeTV is a consumer television service available in the United States that brings international and genre-based audiovisual content directly to subscribers via broadband.
“There is a growing community of French-African immigrants in the U.S., and now MyGlobeTV is bringing a taste of home to these viewers, giving them easy access to content that they can’t get from any other U.S. provider,” said Emma Brackett, vice president of consumer products and services at GlobeCast. “Since the launch of MyGlobeTV last year, we’ve been committed to rapidly expanding our channel lineup to include a wide variety of African, Asian, Australian, and European content.”
Thema supplies the feeds for Le Bouquet Africain via IP to GlobeCast’s facility in Culver City, Calif., where the channels are encoded and integrated into the MyGlobeTV platform. The basic package for MyGlobeTV’s new Le Bouquet Africain includes eight channels dedicated to the French-speaking African community; the premium package includes 14 channels. Channels in the basic package are: 2STV and RTS from Senegal, CRTV from Cameroon, ORTM from Mali, RTI1 from Ivory Coast, RTG from Republic of Guinea, RTNC from the Democratic Republic of the Congo, and Tele Congo from the Republic of Congo. Subscribers to the premium package will receive all of the basic channels, as well as six more: Africable, a continent-wide channel; Africa 24, a Pan-African news channel; Canal 2 International, Equinoxe TV and STV2 from Cameroon; and TFM from Senegal.
Le Bouquet Africain joins MyGlobeTV’s existing lineup of international and thematic programming. Rather than delivering content on the open Internet, MyGlobeTV is an OTT offering that utilizes closed-network, encrypted Internet Protocol (IP) delivery of television and radio content directly to the subscriber’s home.
Launched in 2012, MyGlobeTV offers a total end-to-end solution that includes a robust content ingestion, delivery, and management system; signal transportation and encoding; multiplatform distribution; marketing; retail distribution; and customer care. With MyGlobeTV, broadcasters can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite.