More Than 70 Million Minutes of 2013 Stanley Cup Playoffs Were Live Streamed On NBC Sports Live Extra
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More than 70 million minutes of the 2013 Stanley Cup Playoffs were live streamed on NBC Sports Live Extra — the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets — according to Adobe Site Catalyst.
The vast majority of Stanley Cup Playoff games this year were live streamed via “TV Everywhere,” the media industry’s effort to make quality content available to MVPD customers both in and out of the home and on multiple platforms. In addition, the NBC Sports Live Extra app, which was launched in August 2012, surpassed six million downloads on June 18.
For the first time, NBC Sports Live Extra streamed all Stanley Cup Playoff games — including the Stanley Cup Final — that aired on NBC, NBC Sports Network, and CNBC. Stanley Cup Playoff games also streamed to mobile devices and tablets for the first time.
For the entire playoffs, 70,633,853 minutes were live streamed, up 577% compared to last season (10,427,216 minutes) when 12 games were streamed, and up 2,159% vs. 2011 (3,126,562 for eight games). Those figures include the Stanley Cup Final, which was live streamed for the first time and posted 30,043,262 minutes.
Stanley Cup Playoffs
| 2013 | 2012 | 2011 | |
| Web | 47,074,303 | 10,427,216 | 3,126,562 |
| App | 23,559,550 | 0 | 0 |
| TOTAL | 70,633,853 | 10,427,216 | 3,126,562 |
Stanley Cup Final
| 2013 | 2012 | 2011 | |
| Web | 20,777,662 | 0 | 0 |
| App | 9,265,600 | 0 | 0 |
| TOTAL | 30,043,262 | 0 | 0 |
“The Stanley Cup Playoffs were a resounding success, and we were particularly impressed with the consumption of the Stanley Cup Final,” said Rick Cordella, Senior Vice President and General Manager, NBC Sports Group Digital Media. “With more than 70 million minutes live streamed, including nearly nine million for Game 1, the Stanley Cup Playoffs clearly demonstrated that it is among the most passionately followed and consumed digital events in sports.”
The epic three-overtime Game 1 of the Stanley Cup Final was the most-consumed game of the post-season at 8,900,352 minutes. The non-Final game with the most minutes watched was Game 3 of the Eastern Conference Final (2.59 million), won 2-1 by the Boston Bruins over the Pittsburgh Penguins in double overtime.
Following are the games of the 2013 Stanley Cup Final (minutes consumed):
| Game 1 | Boston at Chicago (3 OT) | 8,900,352 minutes |
| Game 6 | Chicago at Boston | 6,309,753 minutes |
| Game 4 | Chicago at Boston (OT) | 4,896,996 minutes |
| Game 5 | Boston at Chicago | 3,820,809 minutes |
| Game 2 | Boston at Chicago (OT) | 3,236,341 minutes |
| Game 3 | Boston at Chicago | 2,879,011 minutes |
Stanley Cup Playoffs Streaming
NBC Sports Live Extra — the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets — streamed all Stanley Cup Playoff games that aired on NBC, NBC Sports Network, and CNBC, including the Stanley Cup Final for the first time. The vast majority of games live streamed via “TV Everywhere,” the media industry’s effort to make quality content available to MVPD customers both in and out of the home and on multiple platforms.
Games airing on:
- NBC live streamed to PCs, mobile devices and tablets through NBC Sports Live Extra;
- NBC Sports Network live streamed to PCs, mobile devices and tablets through NBC Sports Live Extra, and the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere.” “TV Everywhere” is available on an authenticated basis to subscribers of participating MVPDs;
- CNBC live streamed exclusively through NBC Sports Live Extra via “TV Everywhere.”
For desktops, NBC Sports Live Extra can be accessed at NBCSports.com/liveextra. The NBC Sports Live Extra app for mobile devices and tablets is available at the App Store for iPhone, iPad and iPod touch, and on select Android handset and tablet devices within Google Play.
