MASN Launches Social Media Rewards Program for Orioles and Nationals Fans
The Mid-Atlantic Sports Network recently launched its new “Touch ‘Em All” program, becoming the first regional sports network to execute a social media rewards program through FanScore. The platform gives Orioles and Nationals fans the opportunity to earn exclusive prizes through social media interaction.
“MASN viewers are some of the most passionate and engaged sports fans in the country, and we are thrilled at how we’ve been able to connect with them through social media,” said Jim Cuddihy, MASN’s executive vice president of programming, marketing, and affiliate relations. “This unique program will allow them to compete against fellow fans through social media and win prizes by simply tweeting, sharing, and subscribing to our various social platforms.”
The “Touch ‘Em All” Rewards program was developed in partnership with Activ8Social, using its proprietary FanScore social loyalty platform that recognizes and rewards brand advocates. When users register through the program site, they will be awarded points for sharing MASN’s content through various social media outlets, which in turn will allow them to compete for various prizes.
“We are thrilled to be working with a company that has both a great television viewership and a strong social media focus,” said Steve Cobb, partner and cofounder of Activ8Social. “MASN has an ever-growing presence and deep fan engagement on Facebook, Twitter and other social channels. We are confident that our FanScore platform will give MASN’s followers a fun and unique way to earn exclusive prizes for their social loyalty surrounding the Orioles and Nationals.”
Orioles fans and Nationals fans that want to compete can reach the platform from the front page of MASNsports.com. Participants will be awarded points for team-related tweets, Facebook posts, Instagram pictures, and more.
Top users will receive prizes, which range from autographed jerseys and baseballs to exclusive batting practice sessions with O’s and Nats players.
“We’re extremely thrilled about the huge potential of this program for both our broadcast and website,” Cuddihy said. “Social media has provided a new way for us to interact with fans in innovative and personal ways. Through this program, not only will we be able to expand our thriving community of baseball fans, but we will also be able to give back to them through the form of exclusive experiences and prizes.”
MASN, the official television network of the Orioles and Nationals, works to provide top-notch social media coverage for fans. Since the end of the 2012 season, MASN’s total number of social media followers has increased by 70 percent. From in-game chats to text message alerts and more, MASN ensures that fans are able to experience the defining moments of games from their television and on the go.