ESPN3 Enters Sub-License Deal with Zee TV to Broadcast Cricket in U.S.
ESPN and Zee TV have reached a sub-license deal for exclusive live coverage of the West Indies Tri-Series exclusively on ESPN3 in the U.S. The agreement – which includes additional series from the Pakistan and Sri Lanka cricket boards – will give fans in the U.S. access to the matches through the end of the year. Featured opponents in the tests, ODIs, and T20s include India, South Africa, and New Zealand.
“ESPN3 is proving itself to be a leading destination for live coverage of major cricket events in the U.S., and following the ICC Champions Trophy with the Tri-Series in the Caribbean continues on our mission to serve fans with access to the second most popular international sport,” said John Lasker, vice president of programming and acquisitions, ESPN. “We look forward to delivering these events across multiple platforms to veteran fans while also introducing this dynamic sport to new audiences.”
“We are very delighted to work with ESPN3 to distribute our cricket content,” added Sameer Targe, general manager, Asia TV USA. “It is time South Asian programmers think outside the box to deliver their content that might otherwise not be seen on television across digital platforms to best serve sports fans.”
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