Rede Record Expands Brazilian Deployment with ATEME Encoders

ATEME, a global leader in advanced video compression solutions for the broadcast industry, announced that Brazilian broadcaster, Rede Record, has used its encoders to expand the commercial deployment of digital television in multiple regions across Brazil, including Bauru and São José do Rio Preto in the state of São Paulo, João Pessoa in the state of Paraiba and Uberlândia in the state of Minas Gerais.

Rede Records selected the Kyrion AM2102 encoders to expand its free to air digital TV coverage across multiple regions. Kyrion meets the Brazilian standard: Since 2009, Rede Records has been
utilizing ATEME’s Kyrion encoders across Brazil to deploy digital terrestrial television in accordance with ISDB-T, the technical standard for digital television broadcast used in Brazil, across South America and in other parts of the world.

“A determining factor in choosing ATEME’s Kyrion AM2102 as our compression platform was based on the equipment¹s capability to encode 16 audio channels in both high-efficiency and low-complexity AAC while meeting ISDB-T standards,” says Marcio Pena, engineering manager, Rede Record. “More importantly, ATEME builds future-proof equipment by providing ongoing updates, providing us with measurable ROI and lower capital expenses.”

Rede Record chose the Kyrion AM2102 for its versatility and simplicity. The equipment is capable of simultaneous high definition and standard definition transmission (one-seg for mobile
reception) within the same chassis, by encoding from either the same or different video inputs.

The partnership between ATEME and Rede Record has resulted in significant workflow optimizations, such as the conversion of EIA708 closed caption subtitles to the ISDB-T standard within the Kyrion encoder. ATEME’s ongoing development of system codecs, and its ability to install updates remotely, ensures that its customers are investing in the next generation of encoder, without additional capital expense.