Phizzle Introduces Next-Generation Marketing Automation Platform
Phizzle announced the beta launch of the Phizzle Platform, a marketing automation solution designed to transform digital relationships for sports teams, entertainment venues and consumer brands. The Phizzle Platform tracks interactions across multiple engagement channels, such as SMS, email, loyalty, social media, mobile applications and many others to consolidate consumers and fans into a single unified profile. With the ability to monitor, analyze and respond more effectively, marketers are now able to deliver contextualized experiences and personalized storytelling to manage and boost fan retention.
At the core of the “behavior-centric” platform is Phizzle’s proprietary marketing automation technology. Phizzle has invested significant time and effort designing a data model that allows the Phizzle Platform to be easily integrated with 3rd party systems, such as Point-of- Sale systems, ticketing providers, CRM systems and other key applications. FanTracker®, Phizzle’s proprietary data algorithm, amalgamates multiple profiles created for a fan from these channels into a single profile, providing a holistic view of a customer every brand desires.
With an open API architecture, the Phizzle Platform serves as a central repository for data and fan centric marketing automation tools, eliminating data silos while delivering more flexibility and scalability than any other marketing automation technology. With real-time analytics and reporting, including sentiment analysis capabilities, Phizzle’s business
intelligence module provides micro and macro level detail on fans, campaigns and overall performance. Phizzle’s business intelligence data provides digital marketers with the core functionality to determine actionable strategies for improving the customer experience.
Phizzle’s new, self-service marketing automation platform, provides a single place to build, deploy and manage digital campaigns across multiple engagement channels, allowing marketers to get a truly holistic view of the impact of their campaign as well as a significantly shorter time for delivery.
Offering marketing automation tools as engagement channel modules like Phizzle’s industry-leading, live media engagement software, Broadcaster iXTM, the new Phizzle product now delivers more engagement module options than ever before. The addition of modules like email, augmented reality, geo-Location, push messaging and loyalty are some of the new features the Phizzle Platform now offers. By using Phizzle’s engagement modules or connecting 3rd party applications into the Phizzle Platform, brands now have the ability to deliver targeted, behavior-centric campaigns which are responsive to individual interests, while simultaneously enabling superior levels of customer retention and increased revenue from a single source.
According to Douglas Roberge, senior research analyst at Forrester Research, “Today consumers are connecting from more places, own more devices and spend more time on their mobile devices than ever before. As such, mobile marketing efforts need to be smarter and more customer-focused. Companies that succeed will use contextual information— gathered and synthesized from all touchpoints—to make marketing efforts extremely relevant to the customer. This customer-focus will elevate marketing from simply delivering messages to delivering relevant services and value.”
“While we continue to believe in the philosophy, ‘to own the fan, you’ve got to own the device,’ we’ve spent the last year listening to our customers tell us that their success is now inclusive of owning multiple touchpoints,” said Ben Davis, CEO of Phizzle. “Our platform provides digital marketers with the opportunity to leverage the potential of highly evolved business analysis and the reach of the social web they require to manage the fan experience across all digital touchpoints while delivering an immersive digital experience. Speed to market has never been more critical, as today’s connected consumers expect highly rich, highly personal experiences wherever they are and on whatever device they use.”