never.no Receives CSI Award for Best Social TV Service, Technology, or Application
never.no, a leader in Social TV and Multiscreen Advertising technologies, was announced as the winner of “Best Social TV Service, Technology, Or Application” at the CSI Awards 2013. The award was given for never.no’s flagship Interactivity Suite (IS) which provides the back-end framework needed to enable end-to-end Social TV, Synchronized Companion Apps, Participation TV, and Multiscreen Advertising capabilities.
The CSI Awards are one of the most comprehensive and competitive technology awards anywhere in the world, designed to reward technical and product marketing excellence in the cable, satellite, terrestrial broadcasting, mobile, and IPTV sectors. They are organized by CSI magazine and usually held at IBC, Europe’s most important exhibition for the combined broadcast community.
The award came on the heels of a plethora of exciting new developments and announcements by never.no to help revolutionize the broadcast industry. These included the integration of Vine and Instagram Video into their flagship platform as well as recent advertising successes for the never.no “Sync” platform such as the first interactive Twitter and Facebook integrations into real time TV advertising spots.
never.no’s advertising technology has seen a handful of successful use cases for the aforementioned platform involving agencies such as Leo Burnett and Starcom MediaVest, and brands such as Proctor and Gamble and Sprint. Their flagship Interactivity Suite has seen use by Broadcasters worldwide ranging from ESPN, QVC and Univision to BBC, TV2 Norge and Al Jazeera,
The key to never.no’s win was the ease and ability to create truly interactive and social TV experiences across digital devices and social media platforms with new formats, methods of engagements and novel integrations.
Upon receiving the prestigious award, CEO of never.no Lars Lauritzen stated: “We’ve had a fantastic IBC, and Interactivity Suite winning the CSI Award topped it off. Kudos to the CSI jury who saw through all hype and got this right. As do broadcasters left, right and center now. The pattern seem to be that broadcast customers start off with a simple social TV product or own development, but quickly find it limiting and too costly and then advance to Interactivity Suite. No competitor comes close to offering the abundance of functionality and interfaces which come standard embedded in Interactivity Suite.”