Ooyala Hosts Webinar on Using Analytics to Maximize Video Monetization
Ooyala is hosting a webinar – How to Use Analytics to Maximize Video Monetization: Tips from Parks Associates and Ooyala – on Oct. 23 at 1 p.m. ET.
The free webinar will include speakers Simon Jones, Solutions Marketing Director, Ooyala and Brett Sappington, Director of Research, Parks Associates.
According to Ooyala, 90% of US viewers are armed with devices capable of accessing TV Everywhere. This webinar will examine how the evolution in content delivery is generating a gold mine of data from viewers across smart TVs, tablets, and smartphones. Topics include:
- Changes in user consumption patterns
- The shift of advertising dollars from TV to online
- Big data’s place in online video
- The need for intelligent analytics
- Monetizing audiences
To register, visit www.ooyala.com.