Professional Bull Riders, CBS Interactive Launch Digital Subscription Product

The Professional Bull Riders and CBS Interactive announced an agreement this week for the production and management of PBR’s new digital subscription product, featuring live and on-demand video.

Subscribers will have access to over 100 live-streaming broadcasts on PBR.com, including every Built Ford Tough Series event, as well as 18 Touring Pro Division events. The streaming schedule will begin with the PBR Built Ford Tough World Finals on Oct. 23-27. In addition, members will be able to access on-demand videos, including replays of telecasts, as well as additional features and historic content. The subscription content will be produced by CBS Interactive Advanced Media.

This new agreement expands CBS’s relationship with PBR across multiple platforms, including digital, broadcast and cable television. CBS Sports and CBS Sports Network are the exclusive television partners of the PBR, providing coverage of 25 events a year, including more than 100 hours of original event programming. The PBR World Finals from Las Vegas will air on CBS Sports Network, Oct. 23-27.

“We’ve had an exclusive partnership with CBS and CBS Sports Network for a year now and have been very impressed with their commitment to bring our fans the best production possible via their broadcast and cable network,” said PBR Chairman and CEO Jim Haworth.  “We are very excited to expand that affiliation to include a relationship with CBS Interactive. Now we’ll be able to provide even more PBR fans worldwide with the greatest bull riding content available at their fingertips and their convenience.”

“We are thrilled to form this partnership with PBR and serve their wide, loyal fan base together with CBS Sports and CBS Sports Network,” said Patty Hirsch, Vice President and General Manager of CBS Interactive Advanced Media. “PBR fans will now have access to more video content than ever before and CBS Interactive Advanced Media will be able to deliver compelling cross-platform packages for PBR advertisers.”

For the first time, digital subscriptions will be offered separately from other PBR membership packages. Monthly and annual digital subscriptions will be offered for $9.95 and $99.95, respectively.