Ratings Roundup: Broncos-Pats Drives NBC’s SNF to Best November Overnight in 17 Years; NASCAR Encouraged By 2013 Ratings
Story Highlights
A Manning/Brady matchup once again paid dividends as NBC’s Sunday Night Football OT thriller posted a 17.0 overnight rating and 28 share to rank as the best primetime overnight for a November game in 17 years. The game also drew a 26% spike over last season’s Week 12 SNF game. Top markets included Denver with a 48.2/71 along with Boston, Providence, Albuquerque and Indianapolis. (Cynopsis Sports)
In addition Sunday night’s overtime thriller delivered a record 21.3 million minutes of consumption through NBC Sports Live Extra, NBC Sports Group’s live streaming product. The 21.3 million minutes are the most for any NBC NFL regular-season game, passing this season’s NFL Kickoff game between the Baltimore Ravens and Denver Broncos, which delivered 20.7 million minutes with the aid of a lengthy weather delay. Last night’s game delivered the second-most minutes consumed among all NBC NFL games, trailing only the consumption of Super Bowl XLVI (78.6 million, Feb. 5, 2012). Broncos-Patriots — also referred to as Manning-Brady XIV — delivered 60.5 minutes per visit, marking the best engagement for any NBC NFL game ever, including its live stream of Super Bowl XLVI…
Though viewership remains well below 2005 levels, NASCAR and its TV parters are happy with this year’s average of 5.8 million viewers per race this season on Fox, TNT, ABC and ESPN, according to SBJ. This marks the third time in the last four years NASCAR has drawn right around 5.8 million viewers — a consistent performance that stands in contrast to the five seasons of declining numbers NASCAR posted between 2005 and 2010. In addition, NASCAR ratings for the Chase, which was up 6 percent over last year and averaged a 2.8 Nielsen rating and 4.6 million viewers.
Viewership for the Nationwide Series was down slightly this year. Through 33 events, it averaged 1.7 million viewers per event, a 13 percent decrease from 2012…
…The 101st GREY CUP on Sunday night averaged 4.5 million viewers on TSN, ranking as the most-watched sports program of the broadcast year and the fourth most-watched GREY CUP on record, according to preliminary overnight data from BBM Canada. Overall, more than 11.5 million viewers, or approximately one in three Canadians, watched some part of the 2013 CFL championship on TSN and in French on RDS. Audience levels for the 101st GREY CUP peaked late in the second quarter at 5.5 million viewers…
…NBC Sports’ live broadcast of the United States Grand Prix on Sunday drew 1.010 million viewers, up 47% vs. last year on SPEED (688,000) despite blackouts due to news preemptions for severe weather in the Midwest (including the Chicago and Indianapolis markets). The U.S. Grand Prix (1:56-3:49 p.m. ET) from Circuit of the Americas in Austin, Texas, scored a 0.65 household rating according to final national data, up 67% vs. last year’s race on SPEED (0.39). Sunday’s race also surpassed NBC’s coverage of the Canadian Grand Prix (950,000) in June by 6%…
…The Rockets continue to drive NBA ratings as, last Wednesday’s Rockets/Mavericks NBA regular season game drew 2.1 million viewers on ESPN, the most-viewed game of the week. It was the second straight week that the Rockets played in the week’s most-viewed game; Rockets/Knicks the previous week attracted 2.0 million on TNT. Since Opening Week, three of the five most-viewed NBA games have involved the Rockets. (SportsMediaWatch)…
…Univision Network’s broadcast of the FIFA World Cup Qualifier between Mexico and New Zealand live from Wellington, New Zealand reached 5.4 million total viewers who tuned into all or part of the broadcast. The match, which aired on Univision Network from 12:49 a.m. – 3:04 a.m. on Nov. 20, 2013, delivered an average of 3.1 million total viewers and 1.9 million Adults 18-49. The match on Univision Network was the No. 1 sports program on broadcast TV in terms of social media activity, regardless of language.
