India's BARC All Set to Start Ratings with Audio Watermarking Technology
Exchange4Media.com reports that India’s Board of Broadcast Audience Research Council (BARC) met recently to decide on technology and the path ahead. The Board was unanimous on a leap in technology to be used in television measurement and approved the management and the technical and commercial committees to finalise deals with a couple of international companies for this.
The team will be completing the pilots and will start deployments soon. The Board also decided on the funding mechanism and has received positive response from banks for funding the project.