Bell Media, Ottawa Senators Announce 12-Year TV, Radio, and Sponsorship Deal
Bell Media and the Ottawa Senators announced today they have reached a comprehensive new 12-year regional broadcast rights and corporate sponsorship agreement that will make TSN and RDS the official broadcasters of the Ottawa Senators through the 2025-2026 season.
Bell Media’s 12-year partnership with the Ottawa Senators includes five major components:
- English-language regional television broadcast rights for TSN – a minimum of 52 regular season and pre-season games
- French-language regional television broadcast rights for RDS – a minimum of 40 regular season and pre-season games
- English-language broadcast rights for TSN Radio 1200 – all games
- French-language radio broadcast rights – all games
- Telecommunications and retail sponsorship and activation rights
Financial terms of the deal were not disclosed.
“We recognized early on that our regional broadcast rights coming up for renewal was a very important asset,” said Senators owner Eugene Melnyk. “This new 12-year agreement with Bell Media represents one of the most wide-ranging and comprehensive deals in NHL history. A long-term deal was personally important as it will allow us to work very closely with the Bell family to continually integrate emerging and evolving technologies so our fans receive a superior product for our regional television and radio broadcasts. This agreement is significant for the Senators, our fans, and the future of our franchise.”
“This comprehensive partnership marks an exciting new chapter for the Ottawa Senators and all of their fans, as well as TSN, RDS, and Bell,” said Kevin Crull, President of Bell Media. “Leveraging the strength of the world-class hockey production at TSN and RDS, as well as Bell’s extensive assets and reach, we are eager to amplify Ottawa Senators regional coverage to a whole new level.”
Beginning next season, the agreement will see TSN and RDS each broadcast its slate of regular season and pre-season games in the Ottawa Senators’ designated broadcast region, which spans Eastern and Northern Ontario, Quebec, Atlantic Canada, and Newfoundland.
The new agreement also grants full radio broadcast rights to TSN Radio 1200 in Ottawa, continuing to make it the official English radio voice of the Ottawa Senatorsover the next 12 years. Details on the French-language radio broadcasts will be announced in the coming weeks.
Additionally, the Senators and Bell are strengthening their exclusive corporate telecommunications sponsorship over the long-term. It includes a broad variety of activations on all levels, including community engagement, in-arena promotions and branding, and retail support through The Source.
Bell, an original partner of the Ottawa Senators, has a relationship with the team that dates back 22 seasons to when the team returned to the NHL – marking Bell’s longest relationship with an NHL franchise.
This partnership will also continue to invest in the community. Bell will remain the official sponsor of the Senators’ official practice arena, the Bell Sensplex, and the Bell Capital Cup, one of the world’s largest minor hockey tournaments. The agreement features a number of future programs to enhance the fan experience, both inside and outside of Canadian Tire Centre. Details on these initiatives will be announced at a later date.