South Korea’s Homechoice Taps ATEME’s TITAN Encoder for New 4K Channel

Homechoice, a South Korean content aggregator, has selected ATEME’s TITAN to encode Ultra High Definition (UHD) content in HEVC for the launch of UMAX, the worlds first dedicated 4K channel. On April 10, 2014, Homechoice launched UMAX, the first UHD cable channel in the world, broadcast in 4Kp60 (2160×3840 pixel resolution with 60 frames per second). ­

TITAN is ATEME’s next generation TV Head-End, a real-time multi-channel/format encoder/transcoder for multi-screen delivery of linear channels and video-on-demand. Homechoice selected TITAN for its high-end picture quality (using 32mbps for 4Kp60) and for its proven compatibility with embedded decoders in popular TV brands.  By leveraging the HEVC decoding capabilities built into UHDTV compatible televisions – and downloading an application to decrypt UMAX on their TV – cable television subscribers across South Korea will have access to the most recent UHD content without needing a new set-top box.

“With the integration of HEVC capabilities into UHDTV television sets, and a cable channel that will provide consumers with the capability to enjoy this advanced technology today, cable programmers around the world will be watching the launch of UMAX with great interest,” says Eunsook Wi, APAC regional manager, ATEME. “We are proud to be a part of the worldwide launch of the first 4K cable channel.”

The initial launch of UMAX will include 40 original programs, a mix of films, documentaries and animation, which will run from 6 a.m. to 2 a.m. KST. Homechoice plans to increase its offering to 100 programs by the end of 2014. ­ UMAX is funded and distributed by all
South-Korean MSOs (CJ Hellovision, C&M, T-Broad and HCN) and is available at no additional charge to subscribers in 2014.