Disney/ABC TV Group’s Cheng—Watch ABC Is a Simple Solution to Industry Problem
BroadcastingCable.com reports that Disney/ABC Television Group wants to demystify TV everywhere through the Watch ABC app, letting the industry know that solutions aren’t out of reach.
“We were really trying to solve industry wide problems,” said JR Grant, VP product and technology, digital media for Disney/ABC Television Group. “How do we really take TV everywhere and put it in everybody’s hands?”
Grant, who spoke at a panel Tuesday at the Next TV Summit, was joined on stage by Albert Cheng, executive VP and chief product officer, digital media for Disney/ABC Television Group; Ralf Jacob, chief revenue officer of Verizon Media Services; Melissa Roberts, general manager of enterprise solutions, FreeWheel; and Lisa Willet, VP of digital ad sales, ABC national television sales, Disney/ABC Television Group.
ABC and its partners were able to make Watch ABC work by making the app completely cloud based, Cheng said.