Orad Provides France NRJ HITS with Ultra HD Channel Branding
France NRJ HITS implemented Orad’s leading broadcast graphics solutions to manage the channel branding and image conversion for its Ultra High Definition (Ultra HD) Broadcast program.
Four times richer in details than high definition, NRJ HITS broadcasted for the first time on July 1, 2014 in Ultra HD on the Paris DTT network. The test broadcast, which represented the full workflow from MCR to playout, demonstrated that Ultra HD is the future of television.
Orad, along with several other manufactures, Pole Experts and TDF worked with NRJ HITS to test the ultra HD broadcast workflow — upscaling, video coding, HEVC, etc. — to ensure the interoperability among the various solutions while increasing the efficiency of the entire broadcast process.
The Orad 3DPlay channel branding solution provided sophisticated channel branding capabilities for the Ultra HD broadcast. 3DPlay also controlled the Orad HDVG4 rendering platform, converting live images from NRJ HITS’ main program into Ultra HD.
“3DPlay provides the powerful and compelling Ultra HD quality channel branding required to catapult NRJ to a whole new level of broadcasting quality. For over six years, we have been working with NRJ and we are proud to collaborate with Pole Experts Group in carrying out this experiment,” said Guillaume Godet, vice president, Orad.
Godet continues, “While Ultra HD specifications are being approved by the DVB group and the first Ultra HD TVs are entering the market at affordable prices, it is essential that manufacturers like Orad work now on adapting solutions to meet the needs of this new image quality.”
Orad a Winner in Columbian Election Coverage
Colombian broadcasters, CM&, Señal Colombia and Canal Uno, used Orad’s on-air graphic and studio solutions to cover both rounds of the recent presidential elections in Colombia. Orad on-air graphics displayed real-time election data in a presentation of lower tickers, right side graphics, and 3D augmented reality elements coming up from the floor and on interactive video walls.
“We are extremely satisfied with the up-to-the-second data, quality and sophistication of Orad on-air graphics presentation. The entire creative process with emphasis on the fine details ensured that both rounds of the election broadcasts, which were followed closely by the Colombian people, provided visually rich and up-to-date information,” comments Claudia Cardenas, production manager at CM&.
Every three to five minutes, the on-air graphics were updated with the latest data from the government’s official database. Unlike other broadcasters who took longer to display the updated data, CM&, Señal Colombia and Canal Uno were able to present the accurate data within seconds of the updates. The lower thirds and 3D virtual country maps displayed a realistic representation of the voting status at all times. “In the second round of the elections, we displayed the precise standing of the two candidates along with the amount of white protest votes. The presenter was able to call up from her iPad maps of each region with its capital and voting status,” comments Bibiana Rosero, deputy TV manager at Señal Colombia.
“In addition to rich graphics and interactive displays, we also engaged the viewing audience at home by providing ongoing feed to our Twitter and Facebook pages. The addition of social media to the election broadcast enabled viewers at home to live through the electoral experience,” says Canal Uno’s General Manager Jorge Acosta.