Chilean Mobile Marketing Agency Celmedia S.A. Chooses ChyronHego Virtual Placement
Story Highlights
Celmedia S.A. has signed a deal to include multiple ChyronHego Virtual Placement licenses. Celmedia has begun using the virtual graphics solution to create realistic virtual product placement campaigns in cooperation with its customer base of advertisers and major television channels in Chile, Peru, Colombia and Ecuador.
“We are truly satisfied with the many features and capabilities of ChyronHego´s Virtual Placement,” said Juan Carlos Silva, chief executive officer at Celmedia S.A. “The solution has been well received by the technicians of TV channels, required very little training for our team, and makes live virtual product placement insertions an easy process. As our business continues to grow, we believe that the positive response we are receiving from our local market will allow us to implement a similar business model in other Latin American countries.”
“Celmedia’s use of Virtual Placement is a testament to the versatility of the solution, which can be implemented within various production settings to enhance and deliver bold visual content,” said Tomas Bastinec, managing director at ChyronHego Czech s.r.o. “Having completed a unique project marking the first Latin American virtual water exhibition, Virtual Placement has proven to be a success for Celmedia and its customers.”
In addition to Virtual Placement, Celmedia has also purchased ChyronHego’s easy-to-use Paint sports telestration application and is in the early stages of implementation with customers. Using a variety of feature-rich telestration tools, Paint is used to visually analyze gameplay by graphically enhancing and highlighting video.
ChyronHego Strengthens Latin American Sales Operations
ChyronHego has signed a channel partnership agreement with technology reseller CIS Group and has appointed Diomelly Moreno as regional sales manager and product specialist, Latin America. Diomelly joins the company’s thriving Latin American sales team to provide sales and product support to clients, authorized dealers and channel partners to drive the sale of ChyronHego solutions and services. In cooperation with ChyronHego sales, CIS Group will further reinforce the region’s growing demand for ChyronHego’s end-to-end graphics workflow and data visualization solutions for live news and sports production.
Prior to joining ChyronHego, Moreno served as designer and supervisor of real-time graphics at TVN in Panama City where he produced high-quality news, sports and election content. He brings 17 years experience to his new role with extensive ChyronHego product knowledge including the company’s award-winning Lyric PRO graphics creation software, CAMIO graphics asset management solution, Channel Box 2 channel branding and promo system, and more. Some of his notable projects include work on the 2014 World Cup and Olympic Games.
“Moreno is a valuable addition to our team as he is well versed in all facets of graphic design and production, and we are excited to welcome him to the ChyronHego team,” said Aldo Campisi, vice president of Latin America, Caribbean, Spain and Portugal. “In addition, we are pleased to announce CIS Group as our newest reseller. As experts in the news and sports broadcast space with a strong customer presence in Brazil, the Caribbean, Florida, and other Latin American countries, CIS Group has a deep understanding of all aspects of the sales process and we are confident that they will be instrumental in expanding ChyronHego’s channel efforts within the region.”
“ChyronHego offers industry-leading technology, support and service, and we are thrilled to be working with them,” said Guilherme Silva chief executive officer of CIS Group.“ As a well known name in the Latin American market, we feel that ChyronHego’s comprehensive products and services portfolio will support many of our customers’ needs for flexible and efficient file-based graphics workflow solutions.”
