STATS Acquires Bloomberg Sports, Boosts Sports Analytics Portfolio
Sports technology, data and content company STATS has acquired Bloomberg Sports (BSports) and its system of data analysis, predictive modelling and integrated data systems. By combining BSports with its Sports Solutions Group, STATS dramatically boosts its sports analytics portfolio, now offering a complete suite of sports data products and services to multi-media, team, league, gaming and technology customers.
STATS sees BSports as a complement to it Sports Solutions Group. With almost all Major League Baseball teams using the BSports Pro2 integrated data system, the acquisition significantly strengthens STATS’ position in baseball. BSports uses advanced analytics and science-based predictive models that provide industry-leading projections across most major sports.
“On behalf of everyone here, I would like to welcome the team at Bloomberg Sports to the STATS family,” says STATS CEO Gary Walrath. “Our mission is to revolutionize the way sports are viewed, understood, played, and enjoyed. The addition of BSports’ very talented team and compelling portfolio of products significantly bolsters our global strategy.”
BSports President Bill Squadron will remain with the company and report to Walrath. The BSports division will continue to use the underlying Bloomberg Sports technology.
“When we started Bloomberg Sports, our goal was for it to become the industry-leading provider of creative, premium data analytics services to sports professionals and fans, which is exactly what’s happened,” Squadron says. “We are proud of what we have built and are delighted to see it take the next logical step, which is combining forces with the industry’s leading data company.”
The transaction is STATS’ first since becoming a flagship member of Vista Equity Partners’ portfolio of companies this past June.
“We believe the combination of data and software analytics will enable STATS to continue to provide its existing and new customers with tremendous value. We are thrilled to welcome the Bloomberg Sports team to the STATS family and plan to continue to build upon the foundation of success they have achieved to date,” says Christian Sowul, Principal at Vista Equity Partners.
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