RRsat Announces Rebrand to RR Media
RRsat, a leading provider of global digital media services to the broadcast industry, announced a company-wide rebrand to RR Media to reflect a significant expansion in its global service offering. This includes an advanced, scalable media services platform turning ever richer content into ever richer experiences; enhanced media centers, including hubs in the New York metro area, London, and the Middle East to facilitate local service and support; and an extended smart global distribution network, covering 95% of the world’s population with the ability to optimize content delivery across multiple screens and multiple devices.
RR Media will be showcasing its innovative media services platform for the first time at IBC2014, offering a complete range of solutions for effective content preparation, management, and distribution, converging broadcast and online video into one seamless workflow.
RR Media’s CEO Avi Cohen sees this as a milestone event and the culmination of years of progress for the company. “We have been making great progress over the past few years, with acquisitions and state-of-the-art service enhancements, giving us a true global ecosystem of digital media services,” says Cohen. “This has enabled us to grow our customer portfolio by offering a full solution in many different regions and vertical sectors.
“We’ve focused on our customers’ needs,” he continues, “enabling them to plug into our global services locally in order to transform original content into globally valuable media and entertainment products.”