Costume SuperCenter Speeds Up Website With Limelight Orchestrate
Costume SuperCenter has deployed Limelight Orchestrate Content Delivery, Cloud Storage, and Performance services to enhance the performance, reliability and visitor experience of its website. Costume SuperCenter chose Limelight after evaluating four vendors on web performance and dynamic content acceleration.
Costume SuperCenter, based in Edison New Jersey, is an e-tailer for costumes, party supplies, and accessories. The company’s e-tail website must effectively engage their digital audience with consistent high performance, reliability, and global reach. Any latency or downtime could harm the business. After careful assessment, they chose the Orchestrate Performance and Cloud Storage services to ensure consistent high performance, particularly for their dynamic content.
“It is not acceptable for our content to load slowly or for the site to go offline, so we needed to be assured that the solution we chose was highly reliable. In addition, we needed to improve the response time for dynamic content,” says Michael Sole, manager of web applications at Costume SuperCenter. “Limelight met and exceeded these criteria – the increase in our website performance was dramatic. In addition, the migration process went very well – there was zero downtime during the transition. It was a seamless process and transition.”
Since deploying the Orchestrate platform, Costume SuperCenter’s load time has decreased by more than 30% – significantly improving the end user experience and increasing sales conversions.
“Costume SuperCenter needs to reach customers around the globe, with consistent high performance. They realize today’s customer is increasingly demanding, so any decrease in performance or availability might affect the bottom line,” says Kirby Wadsworth, CMO at Limelight. “The choice of the Orchestrate Performance and Cloud Storage services ensures the highest performance for their website, particularly for dynamic content. We’re excited to be working closely with Costume SuperCenter to help them better engage and grow their online audience, and their overall business.”