MSN Adds 120 Sports to Growing List of Video Content Providers

Live streaming digital sports network 120 Sports has announced that it will provide content to MSN. The deal means that the newly re-designed and re-launched MSN experience will now feature 120 Sports’ video content and video player as a part of its sports video offerings.

“This integration with Microsoft is yet another step for the 120 Sports brand as we continue to expand our audience and reach more fans,” says 120 Sports president Jason Coyle. “MSN has developed a strong and loyal sports following and we are excited that our content will be featured as a part of their new offerings.”

Visitors to MSN, both on the web and mobile, will now have access to 120 Sports’ on-demand, real-time video content including original hosted programming, breaking news, video highlights and expert analysis across all sports. 120 Sports’ live programming will also be hosted on the site shortly.

Currently, 120 Sports produces 76 hours of weekly live content in a newly conceptualized two-minute format, providing real-time highlights and live look-ins. Daily programming includes eight hours of live evening coverage as sports happen, a live morning show, the 120 Morning Run, from 8-10 a.m. ET Monday through Friday and a two-hour live program dedicated to all things football, the 120 Football Fix from 12-2 p.m. ET. All content is available on-demand.

Microsoft re-launched the MSN web portal in September to feature aggregated content from multiple sources – now including 120 Sports.

“Built from the ground up for a mobile first, cloud first world, the new MSN focuses on providing people with the tools and knowledge they need to navigate both the digital world and everyday life,” says Amanda Morgan, Senior Director at Microsoft. “We are pleased to integrate the unique and fantastic content from 120 Sports as part of our commitment to provide our users with content from some of the world’s best and most authoritative media sources, data and services to enable users to do more.”

120 Sports is currently available as a free native application for both iOS and Google Play, as well as a web experience at 120Sports.com. MLB Advanced Media built the 120 Sports platform to intuitively integrate video and data in unique new ways for fans.