WWE Taps Lou Schwartz as Chief Digital Officer

WWE has appointed Lou Schwartz as the company’s Chief Digital Officer. Schwartz, who previously held executive level positions at UUX, Piksel and Multicast, will report directly to WWE Chairman & CEO Vince McMahon.

Schwartz will lead WWE’s Digital Media division and be a key member of the company’s senior management team. Schwartz’s primary focus will be on expanding WWE’s digital and social media presence and profitability. He will also be responsible for developing strategic plans and initiatives for all digital platforms including WWE.com, WWE App and social media where WWE has a fan base of nearly 415 million worldwide. In addition, Schwartz will oversee product development and operations for WWE Network, the first over-the-top (OTT) 24/7 streaming network with scheduled and live programming as well as a massive video-on-demand library.

A technology and digital media veteran, Schwartz brings more than 20 years of experience in strategy, marketing, product development, finance and operations management. According to WWE, Schwartz is known as a key pioneer in the development of Internet video management and delivery, and the emerging OTT multi-screen TV market.

Prior to joining WWE, Schwartz was CEO of UUX, where he successfully led the merger of Totalmovie, a Latin American retail OTT service, with OTT Networks, a Brazilian content management software and service company, to form the first cloud based OTT platform for next generation operators around the world.

Before UUX, Schwartz was CEO of the Americas and General Counsel for Piksel, a global provider of advanced online video software and services, where he led regional operations, corporate governance, business development, strategic direction, product management, software development and delivery processes. Earlier in Schwartz’s career, he co-founded and served as Chairman and CEO of Multicast Media Technologies Inc., one of the first Internet video platform companies, which was sold to Piksel in March 2010.

Schwartz graduated from Pennsylvania State University with a Bachelor of Science degree in Real Estate Finance before receiving a Juris Doctorate from the Mississippi College School of Law.