Learfield Sports, SIDEARM Sports Secure Partnership with YinzCam
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In a marked growth step for mobile sports apps leader YinzCam, Learfield Sports and SIDEARM Sports announced a sophisticated partnership with YinzCam, Inc., allowing the company immediate engagement with more than 850 collegiate properties nationwide.
The collaboration designates YinzCam as the “Preferred College Sports Mobile Application Provider” for the total properties represented by Learfield Sports and SIDEARM Sports – Learfield’s web solutions company it acquired five months ago. In particular, a key component of the YinzCam-SIDEARM partnership will involve significant innovation and technology development unique to the college sports space.
“While YinzCam works with over 90 pro sports teams and venues around the world, we’re providing exceptional entry to the college space for a company that has established itself as the clear leader in the native mobile apps space,” said Learfield Sports’ Senior Vice President and Chief Content Officer Joe Ferreira. “We’re thrilled to offer up YinzCam’s cutting-edge innovation and brilliant proven technology to our collegiate partners looking to grow in this area. It’s no secret YinzCam has already created buzz in the collegiate marketplace, and we’re proud to take a broad, aggressive approach to create a highly beneficial partnership across our entire sports business.”
Learfield Sports, which manages the multimedia rights for nearly 100 collegiate institutions and conferences, and SIDEARM Sports, which serves more than 750 collegiate athletic programs as a leading digital platform, will combine efforts to allow YinzCam an opportunity to broaden its college engagement. YinzCam now joins Phizzle, Think Social, LiveU and Volar Video as a Learfield Sports’ Preferred Solutions Provider (PSP) – a distinguished collection of select technology partners vetted and endorsed by the collegiate marketer’s content group.
“We are pleased for YinzCam to have the opportunity to expand significantly into the college sports space with this new partnership with Learfield Sports and SIDEARM Sports,” said YinzCam, Inc. CEO and Founder Priya Narasimhan. “The unprecedented, three-way collaboration will fuse Learfield’s multimedia rights, SIDEARM’s digital platform and YinzCam’s mobile platform to dramatically change the landscape of native mobile applications for colleges nationwide.”
“Priya is incredibly bright and a forward-thinker in our industry, and I’m absolutely elated to work closely with YinzCam to develop new technologies to benefit our collegiate partners,” said SIDEARM Sports’ President and CEO Jeff Rubin. “We’re continually looking for enhancements to share with our schools, and we know we have something special in YinzCam.”
Narasimhan added, “The mobile platform that YinzCam will build and offer to Learfield’s/SIDEARM’s college properties will draw from our rich experiences with professional sports, but will infuse new game-day experiences and technologies that will be unique to the college space – allowing us to put the ultimate mobile experience into college sports fans’ hands.”
While the YinzCam partnership marks a first-ever dual announcement spanning Learfield and SIDEARM, it follows the recent news naming Volar Video as a Learfield Sports’ PSP (choice streaming software company). Lexington, Ky.-based Volar Video already had a relationship in place with SIDEARM when Learfield’s agreement came together.
