Bexel Debuts New Global Services Logo
Bexel, a unit of the Vitec Group’s Services Division and a worldwide provider of broadcast services and solutions, will premier the company’s new Global Services logo this week at the SVG Summit 2014 in New York, NY (Dec. 15-16). The Sports Video Group’s annual summit draws more than 1,000 leading figures in sports production.
“The introduction of this logo is the first step in the roll out of a new brand identity for Bexel,” says Monique Aros, Brand Marketing Manager for Bexel. “Beyond that, the new branding represents phase one of a global trajectory that Bexel is establishing to best serve our clients from around the world. The rebranding offers us a great opportunity to illustrate all of the services and solutions that Bexel provides, as well as an expansion of services that we look forward to announcing in the new year.”
In conjunction with the summit, Bexel is also supporting the Sports Broadcasting Hall of Fame as it honors seven elite individuals who have influenced and impacted sports television production. Bexel is proud to partner with SVG once again to provide production facilities, equipment and labor support for their annual induction ceremony.
“It’s an honor for us to be able to contribute to the Sports Broadcasters Hall of Fame,” says Gregory Bragg, vice president of Global Sales for Bexel. “The SVG Summit draws together a very tightly focused group of individuals and companies at the heart of the sports production community, and we look forward to participating every year. We knew there was no better place to unveil our new logo and begin detailing our expanded direction directly to our customers.”