Bill Hadsell Joins Grass Valley as Product Manager for Digital Media Workflows

Bill Hadsell joins Grass Valley, a Belden Brand, as the new product manager responsible for the Ignite automated production system and the Vertigo Suite for branding graphics automation and asset management. Hadsell brings to the position many years of experience in product management and design for the broadcast industry.

“These two product families play important roles in the operations of our customers, automating production and enhancing broadcast graphics,” says Hadsell. “I’m looking forward to building on the success already enjoyed by these solutions and working with our development team to add even more features that address the needs of the market. My passion is for this market—it’s exciting to be working with a leader such as Grass Valley.”

The Ignite automated production system is a complete link between the control room and the newsroom — one that provides an unmatched return on investment with single-operator capabilities. Grass Valley Ignite allows a single operator to manage control room devices used to produce live newscasts and event programming. With Ignite technology, users can easily control on-air timing, accommodate last-minute show changes, and direct any type of production on the fly. The solution also provides more opportunities to repurpose content for digital multicasting and webcasts, increasing overall production value.

The Vertigo Suite for branding graphics automation and asset management is designed for easy and highly productive graphics generation. Scalable to meet the needs of a wide variety of broadcast environments without the high operating costs, Vertigo simplifies the creation of sophisticated, multilayer graphics combining text crawls, animated graphics, DVEs, and audio inserts. Vertigo delivers a choice of highly productive workflows and a choice of dynamic rendering models using graphics templates, which suit even the most demanding applications, such as business news graphics.

“Bill brings a real depth of industry experience to his role,” notes Steve Ronneberg, senior vice president of sales and marketing, Grass Valley. “Our customers will benefit from his strategic leadership and knowledge of the market. Broadcasters are in the midst of a number of changes, requiring robust solutions tailored to their specific needs. Bill understands those needs better than anyone.”