Ericsson, UXP Systems Sign Global Reseller Agreement
UXP Systems is collaborating with Ericsson to enable operators to deploy the MINT Unified Services Platform on Ericsson Mediaroom IPTV platforms. MINT assists in next generation user access and onboarding, and creates universal profiles for personalized experiences, allowing users to deliver engaging viewing experiences for customers.
This combined solution enhances the operator’s ability to monetize next generation services, provides a consistent, personalized user experience across all screens, and maximizes their competitive posture in the markets they serve.
MINT works across both Ericsson Mediaroom and Ericsson Mediaroom Reach platforms today, providing a converged user experience across all devices. These new capabilities will:
- Add flexible User Access Management capabilities for frictionless customer journeys
- Embrace new user options supporting Freemium models and Guest Accounts without changes to existing BSS/OSS infrastructure
- Provide Universal User Profiles, delegated access and hierarchy management for all members of the household across all services and devices
- Provide all of these benefits to new and existing Mediaroom solutions today
- Be available through Ericsson globally
“The collaboration between Ericsson Mediaroom and UXP Systems’ MINT Unified Services Platform empowers Ericsson to provide operators with the most compelling TV services. Personalization will be at the forefront of the viewing experience, allowing users to create their personal profiles, receive video on demand recommendations, and blend cloud services into their TV profiles,” said Ben Huang, Vice President of Marketing of Product Area Mediaroom at Ericsson.
“Ericsson Mediaroom is leading the way in terms of personalization and integrating traditional content with over-the-top content. However, many operators still don’t have the flexibility in their back-office subscriber platforms to accommodate OTT user onboarding, create user profiles and integrate personal cloud services into IPTV,” said Jim MacDonald, VP Sales & Marketing at UXP Systems. “By combining the MINT Unified Services Platform with the world class Ericsson Mediaroom platform, operators can transform offerings and provide integrated, user-centric experiences across any screen.”
Integrated Offering Delivers Next Generation, Personalized Services
UXP Systems’ MINT Unified Services Platform provides a framework for enabling the complete management of user profiles with the operator’s existing BSS/OSS and Identity Management solutions via its User Lifecycle Management engine. An extensive library covers hundreds of use cases to manage the full lifecycle of a user’s profile from onboarding to personalization. A second key module, the MINT Multiservice Gateway, allows the binding of any network service to these user profiles, allowing the operator to create and manage a 360-degree view of every user across all services, enabling an integrated and personalized user experience on any screen.
Ericsson Mediaroom is the industry-leading IPTV platform, deployed by 66 global operators in 34 million set-top boxes. The latest Ericsson Mediaroom release elevates the TV viewing experience, delivering a host of new consumer-oriented capabilities which empower operators to deliver the highest quality live, video on demand (VOD) and time-shifted television experiences. New features include “Restart TV” as a core experience; unified search functionality offering consumers unparalleled levels of simplicity when discovering Pay TV content; an enhanced user interface that maximizes full-screen viewing; and a new, visually rich channel guide. Ericsson Mediaroom Reach, born out of Ericsson’s acquisition of Azuki Systems earlier this year, enables the deployment of over-the-top video to any device.