QVC Upgrades Audio Technology with Lawo

QVC has taken delivery of four Lawo mc² series audio consoles and a Nova73 HD central router for their broadcast facilities at its corporate headquarters in West Chester, PA.

“As one of the world’s largest producers of live programming, TV continues to be our most powerful platform to share with our customers why we’re passionate about our products,” says Joe Micucci, VP of broadcast operations at QVC. “This new system from Lawo enables us to seamlessly provide fun and engaging programming 24 hours per day, 364 days per year to an audience of 106 million viewers across the U.S.”

The mc²56 MKII consoles are being installed in three different control rooms as well as a main theater and will be interconnected through redundant Lawo Nova73s to provide a completely flexible networked solution interfacing with 10 studio areas. The project was handled by Lawo’s North American office in Toronto, Canada.

“QVC came to us with a primary goal of ensuring true 24/7 year-round operation due to their unique structure of addressing multiple time zones with live programming,” says Herbert Lemcke, President of Lawo. “They required robust and redundant operation with the ability to quickly scale. In addition to outstanding audio quality and proven reliability, Lawo is also providing QVC a fully redundant and integrated audio networking solution with flexibility to access any I/O and drive any production studio from any audio control room.”