Shenzhen Yihe TV Shopping Channel Chooses Snell for Switching, Routing, Infrastructure and Conversion

China’s first TV shopping channel, Shenzhen Yihe, has purchased a Snell Vega asymmetric router, IQ Modular infrastructure, a Kahuna switcher and KudosPro converters to provide the backbone and live production facilities to power its new six studio complex.
A division of the Shenzhen Media Group – one of the largest broadcast groups in China – Shenzhen Yihe TV Shopping Channel first went on air in 2008 and has experienced rapid growth; it is now broadcasting more than six hours a day. In order to continue its expansion, new facilities were required, and following a three-way competitive tender, Snell was awarded the contract for routing, infrastructure, switching and conversion for its new facility in Shenzhen City, Guangdong Province. Operational training is currently underway and the new facility will be going live on 28th March 2015.

“TV Shopping is a high pressure live production environment which requires powerful, flexible and creative tools to help maximize sales,” says Robert Rowe, Managing Director of Live TV at Snell. “We’re delighted that Shenzhen Yihe TV Shopping Channel is relying on Snell to expand its operations; it’s a great fit for our technology.”