Comcast to Tout Technology for the Blind During Oscars
blogs.wsj.com reports that Comcast will make its debut as a national advertiser in the Oscars in Sunday’s telecast. The topic won’t be promotions or new services, but rather TV technology for the blind.
The cable giant is running a nationwide, 60-second ad promoting its new talking guide that reads aloud titles and selections to help visually impaired and blind people surf through their TV guides, set digital video recordings and browse video-on-demand options. Comcast says it’s the first such guide offered in the U.S.
Typical 60-second spots for the Academy Awards tend to go for $4 million apiece. While the cable giant tends to buy regional ad spots to hawk its promotions, Comcast says it’s going national with this ad because it wants to spark a broader conversation about improving the entertainment experience for disabled people. The company believes the talking guide could not only help those who are blind, but also seniors and people with reading disabilities.