Globecast Completes Company-Wide Reorg, Enables Daystar’s Australian Launch on Foxtel
Globecast has completed a company-wide reorganization in order to enhance its position as a fully integrated media solutions provider, operating in a unified manner across all its territories and addressing the changing needs of its customers.
“Globecast has expanded tremendously since its inception, and seen enormous success with its satellite and fibre services,” Olivier Barberot, Globecast CEO, says. “We have listened to our customers and closely examined the next phase of our development using their responses and our market expertise.”
According to the company, this is an important milestone in the move from the largest independent teleport operator and satellite services provider to an integrated, global media solutions company. Powered by the ongoing launch of Media Factories around the world, Globecast is building on these strong foundations to deliver an end-to-end solution offering.
With Media Factory, Globecast has rationalized existing workflows to create a single, efficient process; the company can handle everything from content preparation, formatting, quality control, to creative services and compliance review and editing, in addition to existing contribution, playout and distribution services.
Broadcasters and media companies – whatever their size – are having to respond to evolving consumer viewing habits, and Globecast is perfectly positioned to help them take advantage of new market opportunities. Globecast continues to supply market-leading contribution and distribution services, using its unrivalled global connectivity – be that satellite or fibre – easy-to-access PoPs that are strategically positioned, as well as channel packaging and marketing services via its strong relationships with TV platforms around the world.
“The primary concern for our customers is how to generate new revenue opportunities from their existing content or channels or drive new channel launches – it’s all about the bottom line,” Barberot added. “This is something that we have always understood and we will keep providing customers with greater access to our expertise.“
Globecast Enables Daystar to Monetise Existing Content with Launch on Foxtel
Globecast has helped existing customer Daystar to extend its reach and better monetize its content offering by launching the channel in Australia. Australian audiences can now access its range of faith-based programming via the Foxtel DTH platform as well as free-to-air.
Working together, Globecast’s operations in the US and Australia were able to identify the opportunity that the Foxtel platform would deliver to Daystar, helping the broadcaster better monetise its existing content and reach new audiences.
“Drawing on a combination of our global reach and local expertise and knowledge, we were able to execute a quick turnaround with this project and exceed the customer’s expectations,” says Eddie Ferraro, Managing Director, The Americas, at Globecast says. “This project with Daystar is a perfect illustration of Globecast’s unique position in the market and how customers from one region can leverage our local insight and presence in another to their advantage.”
“We’re delighted to launch Daystar on the Foxtel platform to Australian audiences and help them benefit from new opportunities in this territory,” adds Simon Farnsworth, Chief Executive Officer, Globecast in Australia. “Globecast’s long working relationship with Foxtel in Australia helped facilitate something that the broadcaster has wanted to do for a long time.”
Daystar Television Network is an award-winning, faith-based network dedicated to spreading the Gospel 24 hours a day, seven days a week – all around the globe, through all media formats possible. Reaching over 108 million households in the United States and over 2 billion people worldwide, Daystar is the fastest growing faith-based television network in the world.
“We are truly blessed with the opportunity to reach millions with the Gospel, and we will never be satisfied until all have been reached. We are thrilled that God has opened the door for us to reach more viewers in Australia, as Daystar is now available on Foxtel, Channel 193,” says Marcus Lamb, President and CEO of Daystar Television Network. “We love the Australian people and feel so blessed to be coming into their homes with the Gospel. To God be the glory.”