Register Now for Metadata Madness East on March 31 in NYC

Following last week’s Metadata Madness conference in Los Angeles, the discussion about the vital role that metadata plays in the digitization of today’s media & entertainment industry heads to New York, with the first-ever Metadata Madness East scheduled to take place March 31 at Convene at 730 Third Ave., New York City.

“[At the event] in LA, we learned how the studios are building the framework for a new digital supply chain based on a cooperative series of metadata standards, says Guy Finley, executive director of the Media & Entertainment Services Alliance (MESA), which is presenting the event with a range of leading association partners. “In New York we expect to hear more about how both broadcasters and advertisers are changing the way they define and align the fields of data that help automate creative, production, distribution and business.”

Metadata Madness East features significant advertising industry support from key associations including the 4As and AD-ID; and ANA President and CEO Bob Liodice will be giving the event keynote.


In addition to the aforementioned advertising associations, member participation for this event is coming from the Association of Moving Image Archivists, the Entertainment ID Registry, DEG: The Digital Entertainment Group, EMA, the Entertainment Technology Center, the HITS New York, the Hollywood Post Alliance and the Society of Motion Picture and Television Engineers (SMPTE).

Other Metadata Madness East session highlights include:

• A second keynote is being presented by Jane Greenberg, Director, Metadata Research Center Drexel University, who will be providing results of her initiative to define and quantify metadata as capital.

• Harold Geller, Chief Growth Officer, Advertising Digital Identification (Ad-ID) and
Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement (CIMM will be taking a look at the problems companies are encountering when it comes to master data management.

• Greg Smith, GM of ad services for Deluxe and Thomas Stilling, VP of worldwide home entertainment for 20th Century Fox Home Entertainment, will be tackling how better coordination and communication about metadata provides for a more engaged consumer.

• Tony Gill, global director of library science and information management for AdPeople Worldwide, and Abigail Meisterman, metadata architect for Tiffany & Co., are scheduled to review software tools and innovations that address metadata’s impact on asset management and archives.

• Sean Bersell, VP of public affairs for the Entertainment Merchants Association (EMA), Ken Nevarez, manager of TV operations for Google/YouTube and Craig Seidel, VP of distribution technology for MovieLabs, are also on board discussing how video content distributors are using metadata to streamline the digital supply chain.

MarkLogic, Avalon, Rovi, Deluxe, Levels Beyond and Watchwith will also be on hand to present technology updates and customer case studies to further advance thought leadership in this emerging field.

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