Revved Up For the 2015 Season, APM Music Teams Up With NASCAR
APM Music, an innovative creative music house and production music library, has teamed up with NASCAR to continue to provide top quality music for their broadcast and digital media group.
Beginning in 2006 with a one-show deal and continuing through today, APM Music has helped set the tone for many NASCAR programs by providing the perfect blend of emotional and thrilling tracks to engage the viewers. Some of NASCAR programs featuring these tracks include NASCAR Victory Lane, NASCAR Race Day, NASCAR Season in Review, NASCAR The List, NASCAR Now, and many more.
Throughout the season, APM provides hand-picked, curated playlists of music to NASCAR as well as offers access to APM’s database of over 450,000 tracks for the NASCAR editors to choose from.
“Through our partnership, we definitely wanted to ensure that we continue to address NASCAR’s production music needs and part of that process will mean staying ahead of the curve when providing support and service that addresses their unique season structure and digital growth needs,” said Matthew Gutknecht, Key Account Director at APM Music. “At the end of the day, it’s all about saving time for our clients and getting them the music they want!”
APM Music (a joint venture of EMI Music Publishing and Universal Music Publishing) recently launched a new search website that offers access to more than 450,000 tracks of music produced by the industry’s most respected and admired libraries including catalogs like the NFL Films Music Library and MLB Music Library. With well-known tracks like “Heavy Action” (a.k.a Monday Night Football theme), rock songs from indie artists, music from legendary composers and everything in between, APM Music has been supplying music to productions for over 30 years and continues to be a mainstay in sports culture.
With a team of Music Directors offering personalized assistance and the recent launch of the new APM Search, the strongest production music database available, APM clients like NASCAR will continue to receive the best service in the industry.
On February 22, with the Daytona 500 in Daytona Beach, FL, NASCAR began their 38-week season, which runs through Thanksgiving 2015.