Tata Communications Launches Media Ecosystem
Tata Communications’ Media Ecosystem combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform. The new ecosystem enables seamless global transport and management of content as a cloud-based managed service and supports global media distribution requirements, OTT and mobility applications.
Market dynamics continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and more competition is arising from multiple sectors. Tata Communications’ Media Ecosystem, powered by its leading network and video contribution and cloud services, provides the flexibility and scale businesses need as they evolve their strategies in response to this changing landscape.
The flexible and holistic platform provides customers with access to services on demand and reduces costs – ultimately enabling both, content developers through to the owners, with the ability to experiment with new formats, launch new services and channels at the touch of a button.
The cloud based Media Ecosystem includes asset management, workflow management, cloud-based playout, automation and control, storage and OTT platforms as a service. These functions are underpinned by a combination of Tata Communications’ network services offerings including its leading IP network, Content Delivery Network (CDN) and Video Connect. In an industry first, Tata Communications’ IZO Internet WAN service which offers business-class SLAs across internet connections has also been integrated, widening the opportunities for professional video sharing.
Brian Morris, Vice President & General Manager, Global Media & Entertainment services, Tata Communications says, “Our new ecosystem enables our media customers to realize the rich benefits of IP and cloud as a managed services offering to stay competitive in this fast-paced industry. Our platform takes the best of our traditional broadcast services, combines it with the power and flexibility of a virtualized infrastructure that accelerates time to market, reduces operating cost and brings a rich content experience to viewers across the globe.”
Tata Communications delivers connectivity backed by the company’s leading global fibre network. Today, over 24% of the world’s Internet routes travel over Tata Communications’ network and the company is the only Tier-1 provider that is in the top five by routes in five continents.