NBC Sports Digital Rides Stanley Cup, Premier League, and Triple Crown to Big Q2 Numbers
NBC Sports Digital has reported second quarter gains, as live content from the NHL Stanley Cup Playoffs and Final, Premier League, and Triple Crown horse racing resulted in digital sites posting an 8% second-quarter gain in time spent on the sites versus the same quarter last year (1.56 billion total minutes vs. 1.45 billion).
Golf Channel Digital posted its best quarter ever for both page views (267 million views) and average monthly unique devices (6 million devices) to site and mobile app.
Short form VOD web content finished the quarter with nearly 18.5 million starts, an increase of 69% over the same period last year (11 million).
The “American Pharoah Ends Triple Crown Drought” VOD clip was viewed 1.3 million times – nearly three times more than the top performing VOD clip in the same period last year (“California Chrome Wins Preakness Stakes”; 453,000 starts).
Boosted by coverage of the NHL Stanley Cup Playoffs and Final, the NBA Finals and MLB, Rotoworld.com posted its best June ever with 3.4 million uniques and 14.1 million visits, up 16% and 8%, respectively, over June 2014.
NASCAR on NBC Debuts With Exclusive Camera Angles, Social Media Coverage
To gear up for the launch of NBC Sports Group’s 10-year chapter as the home of NASCAR’s championship run, NBC Sports’ social media team is deploying around-the-clock coverage across all of NBC Sports’ social media platforms this week. Throughout the week, NBC Sports Group will debut exclusive NASCAR content, including Twitter Takeovers, Vine tours of the track at Daytona, and ‘A Day in the Life’ Instagram takeovers. Click here for more information.
NBC Sports Live Extra, NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs, will provide racing fans with unparalleled interactive digital access to every NASCAR Sprint Cup series race, including exclusive camera angles, custom diver information, and insider track information. Sprint Cup Series coverage begins with the 57th running of the Coke Zero 400 Powered by Coca-Cola race this Sunday at 7 p.m. ET on NBC. Click here for more information.